The Leader’s Journey BlogThe official blog of CoachOiseau Career Coaching: free articles to help ambitious students design and build extraordinary careers.

It’s all about offering value and creating change

Since I started building CoachOiseau Life & Leadership Coaching back in January, 2018, I’ve become a passionate student of the field of marketing. I’m convinced that great marketing is what allows individuals to create change in the world.

Marketing, like sales, tends to get a bad rap. But at its core, marketing is simply a way of communicating ideas of value to the people they benefit.

One of the best books I’ve read on the subject to date is Michael Port’s Book Yourself Solid, which delivers a great blend of strategic and tactical advice for people marketing their services. But it can also teach you how to market yourself whether it’s for a job you want, a relationship you’d love to have, or any other interpersonal endeavour.

We’re going to dive into five of Book Yourself Solid’s strategies – Direct Outreach, Networking, Referral Marketing, Speaking and Writing – and how you can apply them to your own life in order to get what you want or create the change you’d like to see.